What does a successful seed pitch deck look like?
While all successful pitch decks are unique in their own way, each follows a uniform structure that’s designed to capture VC attention quickly. Following these clear formatting, content, and slide order guidelines lets founders tell a compelling story that captures VC interest and helps them raise money.
What sections need to be included in a seed pitch deck?
We’ve found that building a 19-20 page deck with the following sections is the best way to catch the attention of busy investors.
Keep in mind that your slide order matters. While most of the seed decks we see tend to follow a similar structure, founders who open their decks with the first four sections above are more likely to raise funding than those who opt for other approaches.
In the full post, we break down each of these sections, explain their purposes, and share do’s and don’ts for including the make-or-break details VCs want to see.
Section 1: Company purpose
This is the first slide in your seed deck and should clearly outline your company’s purpose in a single sentence.
Do: Pitch it to other people. What words capture their interest the most? Equally important, does it make sense? Your purpose statement should not only be enticing, but straightforward. If it’s not, go back to the drawing board until it’s just right.
Don’t: Overcomplicate it. Busy VCs have neither the time nor interest to decipher complicated or vague vision statements. Keep your company purpose simple, succinct, and memorable.
- Target section length: 1 page
- Industry averages:
- Average length: 1.3 pages
- Time VCs spend here: 26 seconds
More slides = more money
For the next 11 slides you should include in your seed pitch deck, read the full blog post that's based on our research, not 'insights or thought leadership'.
.png?upscale=true&width=400&upscale=true&name=Docsend%20Logo_Full%20Color_RGB%20(2).png)
